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TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller. All Chapaters 1-14. (Complete Download)
- Other • 84 pages • 2023
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- $28.68
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TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller . All Chapaters 1-14. TABLE OF CONTENT Page: 1 Questions Chapter 1: Processes and applications of direct marketing . Page: 7 2020 Chapter 2: Database marketing and customer relationship marketing 2-2. Page: 13 2020 Chapter 3: Lists and market segments Page: 19 2020 Chapter 4: Marketing analytics: Testing and measurement Page: 24 2020 Chapter 5: The offer Page: 30 2020 Chapter 6: Creative message strategies Page: 35...
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